Montgomery Promenade Case Study - Massa Multimedia Architecture

MONTGOMERY
PROMENADE

SOMERSET COUNTY, NJ

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PREMIUM SHOPPING

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PREMIUM DINING

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PREMIUM ENTERTAINMENT

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PREMIUM GREEN SPACE

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RETAIL

Best-in-class retailers including a carefully curated mix of local, regional, and national tenants in an active and contemporary "downtown" setting vastly expands the natural trade area for Montgomery Promenade. This site features 95,000 Square feet of retail shopping alone.

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DINING

The 30,000 square foot premium dining experience will be anchored by four full-service high-end restaurants in addition to these best in class attractions, Montgomery Promenade will feature diverse dining choices making it the natural "go-to" destination for any dining taste.

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ENTERTAINMENT

Montgomery Promenade is anchored by a 60,000+ square foot entertainment center featuring 11 state-of-the-art stadium seating theatre screens, 16 bowling lanes and a 5,000 square foot sports bar.

Sixteen bowling lanes and an outdoor concert area bring the Promenade to the top of local entertainment spaces. Bordered by outdoor areas, restaurants, wellness centers and retail areas it is truly a site that features everything in one package.

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GREEN SPACE

The Heart of Montgomery Promenade is its one acre central plaza. This welcoming green space will feature seasonal activities including winter ice skating, summer concerts and weekly farmer's markets.

Experience nature outdoors in Montgomery's one acre active Green Space.

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PROJECT HIGHLIGHTS:

ANIMATIONS
ARCHITECTURAL DESIGN
BRANDING
BROCHURE
FACT SHEET
INTERACTIVE LEASING PLAN
RENDERING
SITE PLAN
VIRTUAL REALITY
VIDEO MARKETING
WEB DEVELOPMENT

Montgomery Township is located in the heart of Somerset County, NJ. With a population of 22,746 people based on the 2015 data release has the population continuing to grow as NJ residents continue the demand for great schools. Montgomery High School was recently ranked #16 in the state of NJ. With such a high ranking the home values have remained very strong and inventory has remained low. The township is served by two main highways, Route 208 and Route 518. NJ Transit for the Northeast Corridor serves many residents which is close by to Princeton Junction. Nearby is also Princeton airport, containing a 3,500′ long by 75’ wide runway, servicing the area with small propeller planes and helicopters. Although the community continues to carry at great rural feel there is a need for a special place that needs to be developed.

ALL ASPECTS

The Montgomery Promenade project by MMA. The scope of the project included the Architectural Design of the center which includes an acre of green space that could be used in all seasons, 95,000 sq ft of Shopping, 30,000 sq ft of Dining and a 60,000 sq ft ofEntertainment. In addition to the architecture, We developed a custom responsive website for the leasing of the center, including an interactive leasing map, a Virtual Reality model so prospective tenants could experience the project before a shovel hit the ground. Also included in the project was the Branding of the center and all of its printed and electronic Martketing Materials, a series of animations and videos to highlight the project during various points in the projects development.