Montgomery Promenade
Client: Madison Marquette
Location: Montgomery, NJ
Montgomery Township is located in the heart of Somerset County, NJ. With a population of 22,746 people based on the 2015 data release has the population continuing to grow as NJ residents continue the demand for great schools. Montgomery High School was recently ranked #16 in the state of NJ. With such a high ranking the home values have remained very strong and inventory has remained low. The township is served by two main highways, Route 208 and Route 518. NJ Transit for the Northeast Corridor serves many residents which is close by to Princeton Junction. Nearby is also Princeton airport, containing a 3,500′ long by 75’ wide runway, servicing the area with small propeller planes and helicopters. Although the community continues to carry at great rural feel there is a need for a special place that needs to be developed.
The scope of the project included the Architectural Design of the center which includes an acre of green space that could be used in all seasons, 95,000 sq ft of Shopping, 30,000 sq ft of Dining and 60,000 sq ft of Entertainment.
The Montgomery Promenade is a ground-up +300,000 SF Shopping Center to be constructed in Montgomery, NJ. The current plan is anchored by a Whole Foods, LL Bean, and undisclosed entertainment venue. The organization and layout of this center has been put forth to create an experience by concentrating on the visiting guest walking path as they travel from store to store. In one of the largest biking and recreational outdoor communities in the state of New Jersey the building design creates a contemporary twist on a more outdoor (alpine) style of architecture. Supporting the buildings as well as the pedestrian circulation paths are nodes of relaxation and activity areas. This is highlighted best at the main 1-acre courtyard which will transform itself daily depending on the events and activities that are to take place.
SERVICES
Branding
Graphic Design
Interactive Leasing Plan
Marketing
Email Marketing
Video Marketing
Social Media Marketing
Animation
Renderings
Virtual Reality
Entitlement
Construction Documents
Construction Administration
Planning