Target – Tribeca

Client: Target
Location: Tribeca, NY

Among MMA’s vast retail portfolio includes the Target – Tribeca project, situated in the heart of Tribeca, NYC. The Minneapolis-based retailer brought a tried-and-true partner with it to the Big Apple: Chobani.

In addition to selling its products CPG-style in the store’s food section, the Greek yogurt leader opened its second Chobani Cafe in the upcoming Target Tribeca, extending a standalone brand experience and food service play that’s an important part of the brand’s identity as it searches for ways to extend the Chobani magic beyond the yogurt section of supermarkets.

When Target’s smaller stores began opening in 2012, they were known as City Targets; then they became Target Express locations. Now they’re just… Target. And like many regular Target stores, the one in Tribeca includes a CVS Pharmacy in addition to the Chobani Cafe. Target is securing other partnerships including one with popular California-based skin-care brand Beautycounter.

SERVICES

Rendering
Marketing

ICSC PA/NJ/DE

Conference & Deal Making
Pennsylvania Convention Center
Philadelphia, PA

We’re going to be at the ICSC PA/NJ/DE Conference & Deal Making event and would like to meet with you. We’re working with a variety of developers and real estate firms across the US and given the opportunity, would like to show you what we can do.

11-12

Sep 2019

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