Montgomery Township is located in the heart of Somerset County, NJ.  With a population of 22,746 people based on the 2015 data release has the population continuing to grow as NJ residents continue the demand for great schools.  Montgomery High School was recently ranked #16 in the state of NJ.  With such a high ranking the home values have remained very strong and inventory has remained low.  The township is served by two main highways, Route 208 and Route 518.  NJ Transit for the Northeast Corridor serves many residents which is close by to Princeton Junction.  Nearby is also Princeton airport, containing a 3,500′ long by 75’ wide runway, servicing the area with small propeller planes and helicopters.  Although the community continues to carry at great rural feel there is a need for a special place that needs to be developed.

All Aspects of the Project

The Montgomery Promenade project by MMA.  The scope of the project included the Architectural Design of the center which includes an acre of green space that could be used in all seasons, 95,000 sq ft of Shopping, 30,000 sq ft of Dining and a 60,000 sq ft ofEntertainment.  In addition to the architecture, We developed a custom responsive website for the leasing of the center, including an interactive leasing map, a Virtual Reality model so prospective tenants could experience the project before a shovel hit the ground.  Also included in the project was the Branding of the center and all of its printed and electronic Martketing Materials, a series of animations and videos to highlight the project during various points in the projects development.

Interactive Leasing Map

Architectural Renderings

Romantic Renderings

  • Circle
  • 08
  • Waiting-Area
  • 17
  • starbucks
  • 14

Ever miss the romantic hand drawn look?  So do we and thats why we have incorporated these into the Montgomery Promenade marketing plan.

Video Animations

This Video was created for the Montgomery Promenade

project using Adobe After Effects, Adobe Premiere,

Adobe Photoshop, Lumion & Sketchup.